Behind the Scenes: The Dr. Oz Medical Marijuana Show

Here I am at the MSNBC Digital Cafe just before a taping of The Dr. Oz Show

3/28/2011 – On March 29, The Dr. Oz Show airs the new program “Medical Marijuana: Is it Time to Make it Legal?” and I had the chance to participate. But being on the set of a major network television show at 30 Rockefeller Center is a lot different than watching it at home. The audience you see clapping and cheering or booing and hissing has been carefully selected. This was no puff-piece either because in the studio with us were some of the oldest and meanest anti-marijuana prohibitionists left in the country.

The production staff used different channels to reach out to New Jersey’s medical cannabis groups; that’s when I got the call. Many of us were rather excited at the prospect of telling our stories about the struggle that patients and advocates face here in the Garden State. A few of us were even promised we would have direct interaction with Dr. Oz.

The associate producer asked us to start a chain of calls and emails to help her find the perfect audience filled with people who are pro-medical marijuana. She also mentioned that she wanted to feature a patient that fit this description:
“We are looking for a woman in the age range of 35-50 (or around those ages) who currently uses medical marijuana. She should have one of the conditions that it is known to help and will speak openly about the cause, how frustrating it is to not have it available and how important it is to her condition to have this.”

They decided to go with Sandy Faiola, a Multiple Sclerosis patient and medical marijuana advocate from Asbury Park, NJ. Sandy has shown up to press conferences, protests and to testify before the Legislature in Trenton demanding her right to have the medicine works best for her illness.

When we arrived they took us up to MSNBC .com Digital Café to register with the audience coordinator. As we lined up to take our seats we could see that the entrances were strategically coordinated; we were waiting only with audience members who held the same opinion. Peeking into the studio decorated with fake green houseplants and monitors reading “Medical Marijuana” we were all becoming quite enthusiastic for this novel experience. It probably helped that the stage manager was loudly blasting party hits from the 80’s and 90’s to drum up the enthusiasm.

I was seated next to my good friend and fellow activist Charles Kwiatkowski; we both volunteer with The Coalition for Medical Marijuana New Jersey. Carina Cialini, a friend and a colleague with the NORML Women’s Alliance, was seated in the row behind us. By the time the cameras were ready to roll people in the audience were singing along loudly and some were even dancing in the aisles.

A comedian named “Steve” came out and started to tell jokes, hyping up the audience and going over the rules of the show. He encouraged us to boo anything we didn’t like then cheer for what we loved and do it loudly too. But we were told not interrupt the host if we could help it, especially during the guest interview process.

Diane with Cheryl and Jim Miller in 2001

Steve counted down, the audience revved up the applause on cue and Dr. Oz made his big entrance. He introduced the topic and a video montage was displayed. I was quite pleased to see that Cheryl Miller, our medical marijuana hero here in New Jersey was shown in her reclined wheelchair. It was quite difficult for me not to weep seeing her image, I very much wish she were alive so she could see how far we have come for patients.

After the introductory segment, I noticed that a much bigger portion of the audience was on the opposing side than we originally expected. However, we were very quickly distracted because after Dr. Oz sat down once the surprise guest came out on stage. It was none other than Montel Williams! Immediately patients, advocates, and general admission audience members got excited.

Montel is a former talk show host and, like our friend Sandy, he is battling Multiple Sclerosis. He was recently arrested for possession of a pipe at the General Mitchell International Airport in Milwaukee. He has also been very active within the medical marijuana community, testifying and holding media events in states trying to pass laws for patient access.

Dr. Oz and Montel Williams image from oprah.com

Montel shared his very emotional story, and at times had to pause to collect himself. He stressed the importance of patients being allowed to choose to use what works best.  However, at his most candid moments Montel was rudely interrupted by  prohibitionist David Evans of Flemington, NJ and two of his cohorts. They were placed in the audience just to heckle the pro-medical marijuana guests. Dr. Oz himself was cut off several times along with anyone in favor of medical marijuana.

I was angered and appalled at the lack of manners by these prohibitionists. Those of us who came to advocate and educate waited our turns to speak and were very respectful. But being polite and logical was a disadvantage for getting time on the air during this show.

Dr. Oz and guests like Dr. Donald Abrams went on to discuss the difference between the medical marijuana laws in the west specifically California and Colorado versus the east and especially in my home state of New Jersey. Allen St. Pierre, the Executive Director of NORML elaborated on how the laws aren’t perfect in California but before he could continue Allen was interrupted by rude outbursts coming from incredibly arrogant individuals on the prohibitionist side.

Overall, there seemed to be a negative approach toward the California medical marijuana industry. Dr. Oz showed a video clip of a show correspondent in a warehouse grow facility somewhere in CA, when the camera panned back Oz reflected that he was “repulsed” by it.

Also featured as an “expert” on the show was Dr. Andrea Barthwell, who worked in the White House Office of National Drug Control Policy under President George W. Bush. Unsurprisingly she keep in line with her former employers, parroting the mantra that medical marijuana “sends the wrong message to our young people” and “there are plenty of other ways to help those who suffer from these (ailments) than using marijuana.”

Carina Cialini of the NORML Women’s Alliance had this to say about her experience as a member of the audience and the overall feelings about the medical marijuana show:

“I would like to thank Dr. Oz for doing the show. The program will spark an increased mainstream discussion about medical marijuana…this is always a good thing. At the same time I have to admit some disappointment with the taping. I found that the opposition was completely out of line not to mention some of the rudest people I have ever encountered in my life. Their behavior wasn’t even close to abiding by audience guidelines that the studio manager provided us.  All of it made me question if the producers really cared about the sick and terminal medical marijuana patients given that David Evans and his crew were never asked to stop their outbursts.”

Carina added, “It is critical now more than ever that our nation is educated properly and correctly regarding the use of medical cannabis.”

A NJ medical marijuana patient demonstrates in Trenton – photo by Libertae Photography/Diane Fornbacher

Watch video of the show online http://www.doctoroz.com/videos/medical-marijuana-hot-debate-pt-1

[Editor’s Note – We got an email over the weekend informing us that Sandy Faiola’s feature was cut from the final program .]

Diane Fornbacher has been a cannabis law reform activist for 15 years. She has worked with some of the top reform organizations (NORML, Drug Policy Alliance, ASA, The November Coalition). Fornbacher is the current Vice Chair of the NORML Women’s Alliance and serves on the board of The Coalition for Medical Marijuana New Jersey (CMMNJ). When she isn’t working to change the cannabis laws, she enjoys photography and writing/performing poetry.  Contact grassroots {at} freedomisgreen.com

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